You make the food.
We drive the sales.

We grow delivery revenue for multi-location restaurants on Uber Eats, DoorDash, and Grubhub.

Trusted by 25+ brands & 600+ locations

Delivery profits leak quietly.

Stale menus that stopped matching what sells
Promos running on autopilot long after they stopped paying
Errors that quietly sink your ranking

We manage 600+ storefronts weekly.

Work with us

The Menu

We specialize in delivery and catering marketplaces. Retention and paid media round out the menu to grow your first-party sales.

Delivery Marketplace Management

Full management of your storefronts on DoorDash, Uber Eats, and Grubhub — menus, ads, promos, and operations.

3P Delivery PlatformsMenu OptimizationIntegration SupportAds & PromotionsDelivery OperationsProfitability Reporting

Grow delivery payouts →

Catering Marketplace Management

Standalone service covering ezCater storefronts, promotions, reviews, and sales reporting. Pairs well with delivery management.

ezCater OptimizationPromotions & ezRewardsReliability Badge & ReviewsCatering Sales ReportingMulti-Location Rollout

Grow catering payouts →

Email Marketing & Retention

Turn platform customers into repeat buyers with automated flows and targeted campaigns.

Template DesignAutomated FlowsTargeted CampaignsLoyalty Program GrowthAnalytics & Tracking

Turn customers into regulars →

Paid Media

Paid campaigns on Meta and Google that acquire new customers without cannibalizing platform revenue.

Targeting StrategyCreative ProductionCampaign ManagementConversion TrackingBi-Weekly Reporting

Acquire new customers →

Most clients layer these in around month 3, once delivery is running clean.

À La Carte Services

Brand Identity & Design, Website Development, Influencer Marketing, Analytics & Reporting, Reputation Management, Tech Stack & Website Management

What we believe

Ops before marketing.

Ad spend on a broken storefront buys you bad first impressions at scale. We fix errors, menus, and ratings first. Then we pour fuel.

Net payout, not top line.

A promo that adds $84K in sales and $1K in profit is not a win. We grade every campaign on the dollars that actually reach you.

Software watches. Humans decide.

Every storefront we manage gets checked every day, by software built for the job. People make the calls. That's how a small team runs 600+ locations without missing.

Catering is where delivery was five years ago.

Unmanaged storefronts, no tooling, operators flying blind. We built the playbook early. Ask us about ezCater.

Our Clients

See how we've helped multi-location restaurants achieve exceptional growth through strategic delivery marketplace management and paid media.

Brooklyn Dumpling Shop

286%

Revenue growth

Uber Eats menu views

+30%

Corporate same-store sales, YoY

First month to last month of the initial engagement

Uber EatsDoorDashGrubhub

Read the case study

Ahipoki

$118K

Monthly sales increase

28.4%

Month-over-month growth

7.7x

ROAS

Incremental monthly sales from marketplace optimization

Uber EatsDoorDashGrubhub

Read the case study

Counter Service

12x

Revenue growth

44%

Month-over-month growth

+23%

Sales, spend held flat

Within 7 months of Spice taking over

Uber EatsDoorDashGrubhub

Read the case study

See all case studies

26% average YoY growth across 600+ locations ·26% average YoY growth across 600+ locations ·26% average YoY growth across 600+ locations ·26% average YoY growth across 600+ locations ·26% average YoY growth across 600+ locations ·26% average YoY growth across 600+ locations ·26% average YoY growth across 600+ locations ·26% average YoY growth across 600+ locations ·

600+

Locations

25+

Restaurant Brands

$225M+

In Annual Orders

26%

Avg YoY Growth

Book an Intro

Why did we create Spice?

Most multi-location restaurant operators know delivery matters but they're overwhelmed by the complexity of managing third-party platforms like DoorDash, Uber Eats, and Grubhub.

That complexity comes at a cost: outdated menus, missed promotions, poor visibility, and thousands in lost revenue every month.

Spice plugs in as your fractional growth team.

We manage and optimize your off-premise channels so you grow delivery sales without hiring in-house.

It's everything your team doesn't have time (or expertise) to handle, done for you, with performance as the benchmark.

Maxx Freedman

Founder / Managing Director

I've worked in food-tech for 10+ years at Ritual, Instacart, & as Head of Growth at All Day Kitchens. Also served as an advisor to Gjelina Group, Mustard Love, & Greenleaf Kitchen.

Today, I'm using that experience to help restaurants grow where it matters most: online.

Free Guide: Mastering Delivery Platforms 2.0

Learn how to launch, optimize, and scale DoorDash & Uber Eats without losing your margins.

Get Free Guide

25+ restaurant brands trust Spice to grow delivery revenue on DoorDash, Uber Eats, and Grubhub.

Book a 30-minute intro to see what's possible for your operation.

Restaurant marketing strategy meeting with laptop showing DoorDash analytics dashboard and delivery optimization metrics

Book an Intro

Ready to transform your restaurant's off-premise sales? Fill out the form below and we'll get back to you within 24 hours.

Frequently Asked Questions

Get answers to common questions about our restaurant marketing services

You make the food.
We drive the sales.

Delivery profits leak quietly.

We manage 600+ storefronts weekly.

The Menu

Delivery Marketplace Management

Catering Marketplace Management

Email Marketing & Retention

Paid Media

À La Carte Services

What we believe

Ops before marketing.

Net payout, not top line.

Software watches. Humans decide.

Catering is where delivery was five years ago.

Our Clients

600+

25+

$225M+

26%

Why did we create Spice?

Maxx Freedman

Free Guide: Mastering Delivery Platforms 2.0

25+ restaurant brands trust Spice to grow delivery revenue on DoorDash, Uber Eats, and Grubhub.

Book an Intro

Frequently Asked Questions

How quickly can you increase our off-premise sales?

Do we need to hire additional staff to work with Spice?

Which delivery platforms do you optimize?

Do you manage catering marketplaces like ezCater?

We need results fast. How quickly does this work?

Why not just hire someone in-house?